Don't let "pretty" get in the way of "productive"

In this week's Finance First post, Water Street Solutions CEO Darren Frye discusses the concept of "pretty versus productive" on the farm. Sometimes a farm leader can get caught up in acquiring the newest and flashiest "stuff" when it really doesn't make much of a difference to their production. In reality, it doesn't necessarily have to look good in order to get the job done.

Darren shares the story of a farmer who makes sure he doesn't get sidetracked by the quest for "pretty" when it comes to achieving his goals of efficient productivity and steady acre growth. This farmer learned early on that used equipment can be just as good at getting the job done as a shiny new piece of equipment, and at far less cost. Read all about it at