It's easy sometimes as a farm leader to get lost in your vision of what you think a perfect farm should look like, and pursue that image instead of honing your operations to achieve the goal naturally. How much importance do you place on appearances versus doing what it takes to actually earn success? This determines where a person spends their time and money.
Water Street Solutions Senior Director Dean Heffta shares the story of a farmer who made the conscious decision to maintain his older, well-functioning farm equipment instead of shelling out for the latest-and-greatest stuff just to turn his neighbors' heads. He kept a smart focus on doing things that are a better investment of his time and money toward optimum productivity. Hear all about it in Dean's interview with KRVN's Dewey Nelson.