Modern Farm Business™: Crucial Conversations with Joseph Grenny

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Joseph Grenny is a four-time New York Times bestselling author, dynamic keynote speaker, and leading social scientist for business performance. He has coauthored four immediate New York Times bestsellers with more than three million copies in print: Crucial Conversations, Influencer, Crucial Accountability, and Change Anything. For the past 30 years, Joseph has conducted social science research with the goal to help leaders and organizations achieve new levels of performance. Specifically, he has focused on human behavior—the underlying written and unwritten rules that shape what employees do every day.

This week on Modern Farm Business™ podcast, Dean Heffta picks Joseph's brain and learns a lot about critical communication skills on today's farm. Listen to the podcast below, visit, and subscribe using your preferred podcast mobile app.