Though in some aspects farming is a business like any other—in others it’s actually a business unlike any other. The basic model of Make-Sell-Count holds up in farming, but the “sell” aspect is incredibly different from other businesses. Quality and branding do not figure in to commodity pricing in the way that manufactured materials have different price points based on where and how they were made. This makes marketing one’s grain a substantially more complex matter than selling retail goods or services.
In this week’s Modern Farm Business® podcast, Dean explores seven unconventional but effective ways to approach thinking about marketing one’s grain. Listen below or through Apple Podcasts, Spotify or Google Play. Please spread the word to others if you like our podcast; also, feel free to subscribe and leave a rating in iTunes.