What is your ag lender really looking for?

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As our attention turns from finishing up 2018 field work to the planning stage for the 2019 crop year, we find ourselves gearing up for meetings with equipment dealers, suppliers, accountants, advisors and, of course, bankers. It can be an anxious time because so much rides on access to credit lines—but if you know what the banker wants to see, it becomes much easier.

In his latest Finance First blog post, Water Street CEO Darren Frye fills in the gaps, explaining how to show up at that lender meeting with the confidence, financial knowledge and business savvy that shows your banker you’ve really got it together. Read it for yourself before you head into your first lender meeting of the season—only at FarmFutures.com.