Balance the urgent and important for productivity

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Farmers frequently tell Water Street Solutions advisors that they feel like a lot of their typical day is spent "putting out fires," or tending to urgent matters that pop up unannounced. The other "go-to" mode of operation we see in clients is the farm leader who sticks to a schedule each day—a schedule which is a series of tasks intent on moving the farm toward its overarching goals.

A leader's focus is very important for maintaining the direction of the business. If a leader is occupying all of his or her time concentrating on the urgent, they are probably missing opportunities to truly focus their energy in a productive way. Water Street CEO Darren Frye has some tips to help farm leaders focus on the important, rather than spending all their time putting out fires. Check it out in Darren's weekly Finance First column at Farm Futures.