Three areas for long-term business wins


Farmers are used to results taking a long time; crops don’t grow overnight, after all. Nor is it as easy as planting a bunch of seeds and simply waiting for the results—between prepping the soil, fertilizing, irrigating, applying pesticides, equipment upkeep, and the list goes on…each crop year is a nonstop challenge. But it’s all worth it when harvest rolls around.

Real results take time and effort—every farmer can appreciate that sentiment. It’s no different with the business side of the farm. This week in his column at, Water Street Solutions CEO Darren Frye covers three areas where it’s critical for a farm leader to put in the effort with long-term results in mind.