A unique development experience

Water Street PRIME is an exclusive, two-day leadership development experience. PRIME is for farm CEOs - and other leaders in the operation - who want to improve their farm and build their future legacy.

View the workshop agenda.


  • Work with one of ag's top coaches (see right) on solving your operation's biggest challenges, during an in-depth, one-on-one financial and strategy review (90-mins)
  • Ask questions during an interactive panel discussion with four of ag's most respected experts (Dr. Kohl, Dr. Boehlje, Dr. Klinefelter, Jolene Brown)
  • Attend breakout and general sessions focused around the unique needs of commercial farms
  • Learn practices and tools to help you build and strengthen relationships on your farm
  • Network with peers from other leading operations and hear their perspectives


August 23-25, 2015

Water Street Solutions

601 SW Water Street, Peoria, IL 61602


Investment (if selected):

$1450 - 1 - 2 people/operation

$1600 - 3 people/operation

$1750 - 4 people/operation (maximum)



Space is very limited due to the one-on-one nature of PRIME. Prospective attendees must apply to be considered in the selection process. The workshop begins with registration, reception and dinner at 5:30 pm on Sunday, August 23rd, and will conclude at 5:00 pm on Tuesday, August 25th. Lunch on Monday and Tuesday, and dinner on Sunday and Monday night are included in the program pricing. Attendees are responsible for their own hotel arrangements.

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General & Breakout Sessions:

  • Jolene Brown (2-part family business session) - The Positives of Passing It On & Been There, Done That
  • Dr. Kohl - Megatrends: The Future of Agriculture, 2025
  • Darren Frye - Talent Management on the Farm
  • Lance Burditt - Landlord Relationships 2.0
  • Dean Heffta - The Future of the Farm CEO
  • Becky Frye  - Farm Communication: Keys to Success

See the full agenda.