"As our farm’s CEO, my goal is to be forward-thinking. We had gone from being a small operation to a bigger business within a short period of time. I felt we needed to step back and focus more on the business side of farming. Our main focus was on production, and we weren’t focusing as much on the business, we just drove it along with us.
The strategic planning process helped us talk about things that we probably wouldn’t have discussed otherwise. It was good for us to sit down together and focus on what we want for the operation. I’ve had a very positive experience with Water Street. I think there’s a huge need for operations like mine to be able to work with places like Water Street that focus specifically on business consulting for farms."